{"id":151578,"date":"2023-10-25T09:16:00","date_gmt":"2023-10-25T07:16:00","guid":{"rendered":"https:\/\/baselarea.swiss\/?post_type=knowledge-hub&#038;p=151578"},"modified":"2025-06-05T16:44:44","modified_gmt":"2025-06-05T14:44:44","slug":"ip-protection-for-startups","status":"publish","type":"knowledge-hub","link":"https:\/\/basel.upthere.studio\/?knowledge-hub=ip-protection-for-startups","title":{"rendered":"IP protection for startups \u2014 4 ways to protect your business."},"content":{"rendered":"<p class=\"ai-optimize-6\">[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; 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column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color=&#8221;#000000&#8243; background_color_opacity=&#8221;0.7&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; font_color=&#8221;#ffffff&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<h5 class=\"ai-optimize-7\"><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/baselarea.swiss\/knowledgehub\/\">| Knowledge hub<\/a><\/span><\/h5>\n<p class=\"ai-optimize-8\">[\/vc_column_text][vc_column_text]\n<h1 class=\"ai-optimize-9\">IP protection for startups \u2014 4 ways to protect your business.<\/h1>\n<p class=\"ai-optimize-10\">[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#ae1022&#8243; scene_position=&#8221;center&#8221; top_padding=&#8221;3%&#8221; bottom_padding=&#8221;3%&#8221; top_padding_phone=&#8221;8%&#8221; bottom_padding_phone=&#8221;8%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-6-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;right&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; font_color=&#8221;#ffffff&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text text_direction=&#8221;default&#8221;]<span data-contrast=\"auto\">Imagine you come up with biotech innovation that could change the world.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p class=\"ai-optimize-11\"><span data-contrast=\"auto\">You come up with the idea, design a prototype and turn it into a Minimum Viable Product. The business takes off and thousands of customers and hundreds of investors are flocking to you and your product.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p class=\"ai-optimize-12\"><span data-contrast=\"auto\">Then imagine someone else saying it was their idea. Maybe a contractor, employee or even a competitor. And they attempt to steal your ideas and your business. They very well could succeed if you don\u2019t have the right protection set up for your intellectual property (IP).<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p class=\"ai-optimize-13\"><span data-contrast=\"auto\">In this article, you\u2019ll learn what IP is, when you should and shouldn\u2019t secure it, and four ways to protect your startup\u2019s IP.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][\/vc_column_inner][\/vc_row_inner][nectar_btn size=&#8221;large&#8221; button_style=&#8221;regular&#8221; button_color_2=&#8221;Extra-Color-2&#8243; solid_text_color_override=&#8221;#ae1022&#8243; icon_family=&#8221;none&#8221; text=&#8221;Talk to us&#8221; url=&#8221;#talk-to-us&#8221;][\/vc_column][vc_column column_padding=&#8221;padding-2-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;right&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;padding-6-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color=&#8221;#ffffff&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;small_depth&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;.vc_custom_1682265319259{padding-bottom: 20px !important;}&#8221;]\n<h5 class=\"ai-optimize-14\"><strong>You&#8217;ll find on this page:<\/strong><\/h5>\n<p class=\"ai-optimize-15\">[\/vc_column_text]<div class=\"nectar-fancy-ul\" data-list-icon=\"fa fa-angle-down\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"5px\" data-alignment=\"left\"> \n<ul>\n<li class=\"ai-optimize-16\"><a href=\"#what-is-IP\">What is IP?<\/a><\/li>\n<li class=\"ai-optimize-17\"><a href=\"#happen without IP\"><span class=\"TextRun SCXW74225015 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW74225015 BCX0\" data-ccp-parastyle=\"heading 3\">What can happen without IP protection<\/span><\/span><\/a><span class=\"EOP SCXW74225015 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:320,&quot;335559739&quot;:80}\">\u00a0<\/span><\/li>\n<li class=\"ai-optimize-18\"><a href=\"#4-ways-protecting-IP\">4 important ways to protect your startup&#8217;s IP.<\/a><\/li>\n<li class=\"ai-optimize-19\"><a href=\"#no-secure-IP\">When not to secure IP.<\/a><\/li>\n<li class=\"ai-optimize-20\"><a href=\"#get-help\">Get help protecting your startup!<\/a><\/li>\n<\/ul>\n<p class=\"ai-optimize-21\"> <\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;5%&#8221; top_padding_phone=&#8221;10%&#8221; bottom_padding_phone=&#8221;10%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; id=&#8221;what-is-IP&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221; gradient_type=&#8221;default&#8221;][vc_column column_padding=&#8221;padding-3-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;right&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/6&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;right&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_blank&#8221; column_position=&#8221;default&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;2\/3&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221; column_padding_type=&#8221;default&#8221;][vc_column_text]\n<h2 class=\"ai-optimize-22\">What is IP?<\/h2>\n<p class=\"ai-optimize-23\">[\/vc_column_text][vc_column_text text_direction=&#8221;default&#8221;]<span data-contrast=\"auto\">IP is short for intellectual property. IP for startups includes the use of trademarks, patents, copyrights and trade secrets.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p class=\"ai-optimize-24\"><span data-contrast=\"auto\">Startups typically seek protection for different assets like inventions, business names, software and logos.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p class=\"ai-optimize-25\"><span data-contrast=\"auto\">Depending on the type of IP you\u2019re looking to protect, different methods apply. For instance:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li class=\"ai-optimize-26\"><span data-contrast=\"auto\">Trademarks protect a startup\u2019s logo and brand name.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li class=\"ai-optimize-27\"><span data-contrast=\"auto\">Patents protect your invention.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li class=\"ai-optimize-28\"><span data-contrast=\"auto\">Copyrights protect software.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p class=\"ai-optimize-29\"><span data-contrast=\"auto\">Protecting your IP is easier in the <\/span><a href=\"https:\/\/baselarea.swiss\/knowledge-hub\/6-startup-stages\/\"><span data-contrast=\"none\">early startup stages<\/span><\/a><span data-contrast=\"auto\"> when you\u2019re still laying the groundwork. Once your business takes off and is seeing great levels of success, it\u2019s a lot harder to protect it.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p class=\"ai-optimize-30\"><span data-contrast=\"auto\">IP protection essentially sets up a shield against your competition.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p class=\"ai-optimize-31\"><span data-contrast=\"auto\">Think about your business as a castle. Your invention, software or brand is a treasure chest hidden within the castle walls. Without sufficient protection, an enemy army could invade at any time to steal your gold.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p class=\"ai-optimize-32\"><span data-contrast=\"auto\">IP protection is like building a wall around your castle. It\u2019s a defense strategy you can use to protect your IP and your business. Having one in place can also attract investors, partners, suppliers and customers.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p class=\"ai-optimize-33\"><span data-contrast=\"auto\">Your IP such as inventions, ideas, software or branding are assets that make your startup more valuable. You should also think of the protection you add to your IP as an asset since it enhances your commercial value.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;5%&#8221; top_padding_phone=&#8221;10%&#8221; bottom_padding_phone=&#8221;10%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; id=&#8221;happen without IP&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221; gradient_type=&#8221;default&#8221;][vc_column column_padding=&#8221;padding-3-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;right&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/6&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;right&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_blank&#8221; column_position=&#8221;default&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;2\/3&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221; column_padding_type=&#8221;default&#8221;][vc_column_text text_direction=&#8221;default&#8221;]\n<h2 class=\"ai-optimize-34\"><span class=\"TextRun SCXW116016119 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW116016119 BCX0\" data-ccp-parastyle=\"heading 3\">What can happen without IP protection<\/span><\/span><span class=\"EOP SCXW116016119 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:320,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h2>\n<p class=\"ai-optimize-35\">[\/vc_column_text][vc_column_text text_direction=&#8221;default&#8221;]<span data-contrast=\"auto\">If you don\u2019t have an IP protection plan in place, you are leaving yourself vulnerable to infringement claims. We\u2019ve mentioned that someone can come after your business by claiming an idea was theirs if you don\u2019t have IP protection.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p class=\"ai-optimize-36\"><span data-contrast=\"auto\">There are more risks to not implementing an IP strategy. Here are three ways you could face a potential lawsuit without a proper IP strategy:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding_phone=&#8221;13%&#8221; bottom_padding_phone=&#8221;10%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221; gradient_type=&#8221;default&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; top_padding=&#8221;3%&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;padding-4-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;right&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; centered_text=&#8221;true&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/3&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;.vc_custom_1733132624912{padding-bottom: 20px !important;}&#8221; text_direction=&#8221;default&#8221;]\n<h5 class=\"ai-optimize-37\"><strong><span class=\"NormalTextRun SCXW160926805 BCX0\">You accidentally <\/span><span class=\"NormalTextRun SCXW160926805 BCX0\">came up with<\/span><span class=\"NormalTextRun SCXW160926805 BCX0\"> someone else\u2019s idea:<\/span><\/strong><\/h5>\n<p class=\"ai-optimize-38\">[\/vc_column_text][vc_column_text text_direction=&#8221;default&#8221;]<span class=\"TextRun SCXW247205131 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW247205131 BCX0\">Imagine you <\/span><span class=\"NormalTextRun SCXW247205131 BCX0\">came up with<\/span><span class=\"NormalTextRun SCXW247205131 BCX0\"> a brilliant idea, created a prototype and even have customers already. If you accidentally <\/span><span class=\"NormalTextRun SCXW247205131 BCX0\">infringed on <\/span><span class=\"NormalTextRun SCXW247205131 BCX0\">someone else\u2019s patent because you <\/span><span class=\"NormalTextRun SCXW247205131 BCX0\">didn\u2019t<\/span><span class=\"NormalTextRun SCXW247205131 BCX0\"> conduct proper IP research, <\/span><span class=\"NormalTextRun SCXW247205131 BCX0\">they <\/span><span class=\"NormalTextRun SCXW247205131 BCX0\">could take legal action against you.<\/span><\/span><span class=\"EOP SCXW247205131 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=&#8221;padding-4-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;right&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; centered_text=&#8221;true&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/3&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;.vc_custom_1733132632515{padding-bottom: 20px !important;}&#8221; text_direction=&#8221;default&#8221;]\n<h5 class=\"ai-optimize-39\"><strong><span class=\"NormalTextRun SCXW266787975 BCX0\">You\u2019re<\/span><span class=\"NormalTextRun SCXW266787975 BCX0\"> selling someone else\u2019s invention:<\/span><\/strong><\/h5>\n<p class=\"ai-optimize-40\">[\/vc_column_text][vc_column_text text_direction=&#8221;default&#8221;]<span class=\"TextRun SCXW96757752 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW96757752 BCX0\">Another scenario is selling something someone else invented. If someone else created something close enough to your product before you did, you could be at risk of major lawsuits.<\/span><\/span><span class=\"EOP SCXW96757752 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=&#8221;padding-4-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;right&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; centered_text=&#8221;true&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/3&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;.vc_custom_1733132640201{padding-bottom: 20px !important;}&#8221; text_direction=&#8221;default&#8221;]\n<h5 class=\"ai-optimize-41\"><strong><span class=\"TextRun SCXW162300391 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW162300391 BCX0\">You invented something first, but someone protected it first:<\/span><\/span><\/strong><\/h5>\n<p class=\"ai-optimize-42\">[\/vc_column_text][vc_column_text text_direction=&#8221;default&#8221;]<span class=\"TextRun SCXW19064899 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW19064899 BCX0\">You could have been the first to <\/span><span class=\"NormalTextRun SCXW19064899 BCX0\">come up with<\/span><span class=\"NormalTextRun SCXW19064899 BCX0\"> the idea and even invent the product. But, if someone patented your idea before you, you could be the one facing lawsuits.<\/span><\/span><span class=\"EOP SCXW19064899 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;5%&#8221; top_padding_phone=&#8221;10%&#8221; bottom_padding_phone=&#8221;10%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; id=&#8221;happen without IP&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221; gradient_type=&#8221;default&#8221;][vc_column column_padding=&#8221;padding-3-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;right&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/6&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;right&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_blank&#8221; column_position=&#8221;default&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;2\/3&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221; column_padding_type=&#8221;default&#8221;][vc_column_text text_direction=&#8221;default&#8221;]<span data-contrast=\"auto\">Failing to set up and follow a proper IP strategy can have dire consequences for your business. And no investor will want to touch a startup without IP protection for its invention. The business you want to build would never take off.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p class=\"ai-optimize-43\"><span data-contrast=\"auto\">But IP that is truly and legally yours can be a significant source of revenue and new opportunities.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_image=&#8221;152163&#8243; bg_position=&#8221;center center&#8221; background_image_loading=&#8221;default&#8221; bg_repeat=&#8221;no-repeat&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;10%&#8221; constrain_group_1=&#8221;yes&#8221; bottom_padding=&#8221;10%&#8221; bottom_padding_phone=&#8221;8%&#8221; top_margin=&#8221;5%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; id=&#8221;4-ways-protecting-IP&#8221; color_overlay=&#8221;rgba(0,0,0,0.5)&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; parallax_bg=&#8221;true&#8221; parallax_bg_speed=&#8221;medium&#8221; shape_type=&#8221;&#8221; gradient_type=&#8221;default&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; font_color=&#8221;#ffffff&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;.vc_custom_1732709402930{padding-bottom: 20px !important;}&#8221; text_direction=&#8221;default&#8221;]\n<h2 class=\"ai-optimize-44\"><span class=\"NormalTextRun SCXW197969783 BCX0\" data-ccp-parastyle=\"heading 2\">Four<\/span><span class=\"NormalTextRun SCXW197969783 BCX0\" data-ccp-parastyle=\"heading 2\"> important ways to protect your startup\u2019s IP<\/span><\/h2>\n<p class=\"ai-optimize-45\">[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;5%&#8221; bottom_padding=&#8221;3%&#8221; top_padding_phone=&#8221;10%&#8221; bottom_padding_phone=&#8221;10%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221; gradient_type=&#8221;default&#8221;][vc_column column_padding=&#8221;padding-3-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;right&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/6&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column][vc_column column_padding=&#8221;padding-2-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;right&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_blank&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;2\/3&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text text_direction=&#8221;default&#8221;]<span data-contrast=\"auto\">When building a startup, countless tasks demand your attention. Your <\/span><a href=\"https:\/\/baselarea.swiss\/knowledge-hub\/ip-strategy-for-biotech-startups\/\"><span data-contrast=\"none\">IP strategy<\/span><\/a><span data-contrast=\"auto\"> might not be the first thing that comes to mind. But it\u2019s crucial to protect your business.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p class=\"ai-optimize-46\"><span data-contrast=\"auto\">Here are four elements you should check when building your IP strategy:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][image_with_animation image_url=&#8221;152829&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; img_link_large=&#8221;yes&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][vc_column_text text_direction=&#8221;default&#8221;]\n<h3 class=\"ai-optimize-47\">1. Trademark<\/h3>\n<p class=\"ai-optimize-48\">[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][vc_column_text text_direction=&#8221;default&#8221;]<span data-contrast=\"auto\">A brand includes everything that distinguishes your company&#8217;s identity from others. <\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p class=\"ai-optimize-49\"><span data-contrast=\"auto\">For most companies, these are (at least at the beginning) the company name and logo.\u00a0 <\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p class=\"ai-optimize-50\"><span data-contrast=\"auto\">Since you\u2019ve likely put in plenty of time and effort into developing your name and your branding, it\u2019s important to make sure it\u2019s yours.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p class=\"ai-optimize-51\"><span data-contrast=\"auto\">To set up a trademark, you should start by conducting an online search to make sure someone else isn&#8217;t already using your name or your logo. If a name or logo is close to yours but you\u2019re unsure of what to do, it\u2019s best to talk with a lawyer who can confirm your company name and logo are available.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p class=\"ai-optimize-52\"><span data-contrast=\"auto\">If you have a Swiss business, you can search for available Swiss trademarks at the <\/span><a href=\"https:\/\/www.ige.ch\/en\/\"><span data-contrast=\"none\">Swiss Federal Institute of Intellectual Property<\/span><\/a><span data-contrast=\"auto\"> (IGE IPI).<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p class=\"ai-optimize-53\">The IGE IPI has a service that allows you to check for trademarks in various national and international databases.<\/p>\n<p class=\"ai-optimize-54\"><span data-contrast=\"auto\">While you should start by looking for company name trademarks, you will also want to conduct an online search related to your company. Don\u2019t forget to look up your desired company name too: in Switzerland, you can use <\/span><a href=\"https:\/\/www.zefix.ch\/en\/search\/entity\/welcome\"><span data-contrast=\"none\">Central Business Name Index<\/span><\/a><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p class=\"ai-optimize-55\"><span data-contrast=\"auto\">If your desired company name is available in your country, your next step is to trademark your business name. Keep in mind, registering your name isn\u2019t a legal requirement but it will provide you with protection from potential legal action.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p class=\"ai-optimize-56\"><span data-contrast=\"auto\">It can also help defend your brand if you find someone else using your name in their business since you can claim rights to the trademark.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p class=\"ai-optimize-57\"><span data-contrast=\"auto\">In Switzerland, <\/span><a href=\"https:\/\/www.ige.ch\/en\/protecting-your-ip\/trade-marks\/faqs#ce37309\"><span data-contrast=\"none\">the cost to file a trademark<\/span><\/a><span data-contrast=\"auto\"> is CHF 550 which includes three classes of goods and services for 10 years. After a decade, you\u2019ll have to renew your trademark protection for another 10 years for CHF 700.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][vc_column_text text_direction=&#8221;default&#8221;]\n<h3 class=\"ai-optimize-58\">2. Copyright<\/h3>\n<p class=\"ai-optimize-59\">[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][vc_column_text text_direction=&#8221;default&#8221;]<span data-contrast=\"auto\">Copyright covers any original work of creation or authorship that includes some level of individual expression. It\u2019s the most popular in the music industry. It can also be used in the form of print, lyrics, dance, photography and painting.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p class=\"ai-optimize-60\"><span data-contrast=\"auto\">In terms of startup companies, copyright can also protect software as it falls under the classification \u201cliterary works.\u201d<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p class=\"ai-optimize-61\"><span data-contrast=\"auto\">Wondering what type of IP protection you need to protect your software startup?<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p class=\"ai-optimize-62\"><span data-contrast=\"auto\">A copyright will protect the written code of your software while a patent will protect the concept.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p class=\"ai-optimize-63\"><span data-contrast=\"auto\">The best part about copyright protection is that you don\u2019t technically have to register to protect yourself. Unlike in other countries, <\/span><a href=\"https:\/\/www.ige.ch\/en\/protecting-your-ip\/copyright\"><span data-contrast=\"none\">copyright in Switzerland<\/span><\/a><span data-contrast=\"auto\"> is automatically established once something is created.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][vc_column_text text_direction=&#8221;default&#8221;]\n<h3 class=\"ai-optimize-64\">3. Patent<\/h3>\n<p class=\"ai-optimize-65\">[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][vc_column_text text_direction=&#8221;default&#8221;]<span data-contrast=\"auto\">A patent is a type of IP that gives the owner of the patent the power to prevent others from creating, using or selling an invention for a fixed length of time. A patent protects new technical solutions, products or processes.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p class=\"ai-optimize-66\"><span data-contrast=\"auto\">Filing a patent is the longest and most challenging process of IP protection. To start, you must submit detailed examinations of drawings, descriptions or photography of the patent idea. You also need to conduct a deep investigation into the originality of the idea to test how unique it truly is.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p class=\"ai-optimize-67\"><span data-contrast=\"auto\">The wait time for patents can be long. At the <\/span><a href=\"https:\/\/www.ige.ch\/en\/protecting-your-ip\/patents\/application-in-switzerland\"><span data-contrast=\"none\">IGE IPI<\/span><\/a><span data-contrast=\"auto\">, where you can file for a patent in Switzerland, it typically takes about eighteen months to approve a patent.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p class=\"ai-optimize-68\"><span data-contrast=\"auto\">The patent application process is typically broken down into four steps:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ol>\n<li class=\"ai-optimize-69\"><span data-contrast=\"auto\">Search existing patents (usually with a lawyer) to confirm no one has claimed ownership of your invention.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li class=\"ai-optimize-70\"><span data-contrast=\"auto\">File paperwork with your country\u2019s patent registration office.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li class=\"ai-optimize-71\"><span data-contrast=\"auto\">The IP organization will let you know whether your idea is patentable or not, or if someone has claimed it already.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li class=\"ai-optimize-72\"><span data-contrast=\"auto\">A patent examiner from the IP organization will review your claims and whether it qualifies for a patent.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ol>\n<p class=\"ai-optimize-73\"><span data-contrast=\"auto\">The costs for filing a patent can vary widely.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p class=\"ai-optimize-74\"><span data-contrast=\"auto\">Calculate extra budget for a lawyer because you\u2019ll want an expert by your side to set up an IP strategy and to navigate the patent application process.<\/span><\/p>\n<p class=\"ai-optimize-75\"><span data-contrast=\"auto\">If you participate in one of our Basel Area programs for startup founders, we will connect you with an IP lawyer.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p class=\"ai-optimize-76\"><span data-contrast=\"auto\">For innovation in biotech, see <\/span><a href=\"https:\/\/baselaunch.ch\/\"><span data-contrast=\"none\">BaseLaunch<\/span><\/a><span data-contrast=\"auto\">, for innovation in digital health it\u2019s <\/span><a href=\"https:\/\/www.dayone.swiss\/\"><span data-contrast=\"none\">DayOne<\/span><\/a><span data-contrast=\"auto\">. If you are looking for entrepreneurial coaching and domain expert advice (e.g. on IP) in any high-tech field, try <\/span><a href=\"https:\/\/innovate.baselarea.swiss\/services\/entrepreneurial-support\/venture-mentoring\/\"><span data-contrast=\"none\">Venture Mentoring<\/span><\/a><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][vc_column_text text_direction=&#8221;default&#8221;]\n<h3 class=\"ai-optimize-77\">4. Trade secret<\/h3>\n<p class=\"ai-optimize-78\">[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][vc_column_text text_direction=&#8221;default&#8221;]<span data-contrast=\"auto\">A trade secret is any information you have within your startup that could give a competitor an advantage. For instance, if someone were to leak specific product or marketing plans to your competition, they could implement your innovation and take market share from your business.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p class=\"ai-optimize-79\"><span data-contrast=\"auto\">While trade secrets cover a wide range of possibilities, the simple way to combat them leaking is through confidentiality agreements or nondisclosure agreements (NDAs). While you don\u2019t technically need to register your trade secrets for legal protection, an NDA can add even more protection in the event of a legal dispute.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p class=\"ai-optimize-80\"><span data-contrast=\"auto\">You should use NDAs with a variety of stakeholders including partners, employees, contractors, job candidates, service providers and visitors. Essentially, anyone who can peer into your business should be given an NDA to sign.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p class=\"ai-optimize-81\"><span data-contrast=\"auto\">But what about NDAs for investors?<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p class=\"ai-optimize-82\"><span data-contrast=\"auto\">In general, everyone \u2013 including investors \u2013 should sign an NDA before you disclose your ideas with them. While NDAs don\u2019t provide foolproof protection, they serve as a tool to establish confidentiality and demonstrate that certain information should remain confidential. Still, even with an NDA in place, it\u2019s best to disclose sensitive details only on a need-to-know basis.<\/span>[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; bottom_padding=&#8221;4%&#8221; top_padding_phone=&#8221;10%&#8221; bottom_padding_phone=&#8221;10%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; id=&#8221;no-secure-IP&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221; gradient_type=&#8221;default&#8221;][vc_column column_padding=&#8221;padding-3-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;right&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/6&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column][vc_column column_padding=&#8221;padding-1-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;right&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_blank&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;2\/3&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text]\n<h2 class=\"ai-optimize-83\">When not to secure IP.<\/h2>\n<p class=\"ai-optimize-84\">[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][vc_column_text text_direction=&#8221;default&#8221;]<span data-contrast=\"auto\">Is there a scenario that doesn\u2019t require IP protection?<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p class=\"ai-optimize-85\"><span data-contrast=\"auto\">If you want to secure your IP with patents, you should consider your product life cycle, ability to prove infringement, and the potential outcome of legal actions as well as affordability.\u00a0 <\/span><span data-contrast=\"auto\">After all, obtaining a patent may require considerable time and money.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p class=\"ai-optimize-86\"><span data-contrast=\"auto\">So, if your product becomes outdated very quickly with not even a single element being used in the next generation of products, IP rights other than patents might be better suited.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p class=\"ai-optimize-87\"><span data-contrast=\"auto\">Also, even if your patents are infringed, there is no guarantee you can find, prove and stop the infringement. Clarify beforehand how infringements can be recognized and whether it is economically worthwhile to enforce your IP against potential infringers. This is particularly important if you want to go international and enforce your patents in different jurisdictions.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#ffffff&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; disable_element=&#8221;yes&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221; gradient_type=&#8221;default&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; background_image=&#8221;152560&#8243; background_image_position=&#8221;center center&#8221; background_image_stacking=&#8221;default&#8221; enable_bg_scale=&#8221;true&#8221; background_image_loading=&#8221;default&#8221; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; el_class=&#8221;large-img&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/3&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][\/vc_column][vc_column column_padding=&#8221;padding-4-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;padding-6-percent&#8221; column_padding_position=&#8221;top-bottom&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color=&#8221;#ae1022&#8243; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;2\/3&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bottom_padding=&#8221;10&#8243; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;padding-14-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;padding-4-percent&#8221; column_padding_position=&#8221;left-right&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; font_color=&#8221;#ffffff&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in-from-bottom&#8221; animation_easing=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][nectar_single_testimonial testimonial_style=&#8221;bold&#8221; color=&#8221;Default&#8221; name=&#8221;Peter Pietruk&#8221; subtitle=&#8221;European Patent Attorney&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;4%&#8221; bottom_padding=&#8221;3%&#8221; top_padding_phone=&#8221;10%&#8221; bottom_padding_phone=&#8221;10%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; id=&#8221;get-help&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221; gradient_type=&#8221;default&#8221;][vc_column column_padding=&#8221;padding-3-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;right&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/6&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column][vc_column column_padding=&#8221;padding-2-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;right&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_blank&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;2\/3&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text]\n<h2 class=\"ai-optimize-91\">Get help protecting your startup!<\/h2>\n<p class=\"ai-optimize-92\">[\/vc_column_text][vc_column_text text_direction=&#8221;default&#8221;]<span data-contrast=\"auto\">By protecting your IP with an effective IP strategy, you safeguard your startup against legal action and your business will be more valuable in the eyes of investors.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p class=\"ai-optimize-93\"><span data-contrast=\"auto\">An IP strategy shouldn\u2019t be developed or implemented alone, though.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p class=\"ai-optimize-94\"><span data-contrast=\"auto\">If you have a high-tech company and need a lawyer to help you with the process, we recommend contacting our partner, <\/span><a href=\"https:\/\/www.rentschpartner.ch\/en\/\"><span data-contrast=\"none\">Rentsch &amp; Partner.<\/span><\/a><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p class=\"ai-optimize-95\"><span data-contrast=\"auto\">We organize an in-person, once-a-year live event that includes lively networking. Also very popular are the IP round tables that we organize every second month that give founders the chance to discuss any questions that they might have in more detail or come up with new questions that hadn\u2019t even occurred to them yet!<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p class=\"ai-optimize-96\"><span data-contrast=\"auto\">To get an update on all our forthcoming events, visit: <\/span><a href=\"https:\/\/baselarea.swiss\/basel-events\/\"><span data-contrast=\"none\">https:\/\/baselarea.swiss\/basel-events\/<\/span><\/a><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#f2f2f2&#8243; scene_position=&#8221;center&#8221; top_padding=&#8221;3%&#8221; bottom_padding=&#8221;3%&#8221; top_padding_phone=&#8221;13%&#8221; bottom_padding_phone=&#8221;10%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; id=&#8221;q-a&#8221; disable_element=&#8221;yes&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221; gradient_type=&#8221;default&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bottom_padding=&#8221;5%&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;.vc_custom_1705073952347{padding-bottom: 20px !important;}&#8221;]\n<h2 class=\"ai-optimize-97\" style=\"text-align: center;\">Questions and answers around intellectual property (IP).<\/h2>\n<p class=\"ai-optimize-98\">[\/vc_column_text][vc_column_text]\n<h5 class=\"ai-optimize-99\" style=\"text-align: center;\">We attended Peter Pietruk\u2019s most recent webinar on IP. Besides the highly interesting talk, we got to ask him questions! Here are the highlights:<\/h5>\n<p class=\"ai-optimize-100\">[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; top_padding=&#8221;3%&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;padding-4-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;right&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; centered_text=&#8221;true&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/3&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;.vc_custom_1705073989469{padding-bottom: 20px !important;}&#8221;]\n<h5 class=\"ai-optimize-101\"><strong><b>Can you explain IP transfer and its relevance to startups and the PFAS treatment technologies challenge?<\/b><\/strong><\/h5>\n<p class=\"ai-optimize-102\">[\/vc_column_text][vc_column_text]IP transfer involves transferring intellectual property rights between entities through sale, purchase or licensing. In the mentioned challenge, it may involve transferring the IP related to PFAS treatment technologies to the startup. For more details, visit the <a href=\"https:\/\/www.wazoku.com\/challenges\/pfas-treatment-technologies\/\">Wazoku Crowd page<\/a>.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=&#8221;padding-4-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;right&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; centered_text=&#8221;true&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/3&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;.vc_custom_1705074018337{padding-bottom: 20px !important;}&#8221;]\n<h5 class=\"ai-optimize-103\"><strong><b>What is sub-licensing?<\/b><\/strong><\/h5>\n<p class=\"ai-optimize-104\">[\/vc_column_text][vc_column_text]Sub-licensing is granting a licence to another party (sub-licensee) by a licensee who already holds the licence. It allows the sub-licensee to use the intellectual property rights with the approval of the original IP owner. The terms and conditions vary based on the agreement between the parties.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=&#8221;padding-4-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;right&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; centered_text=&#8221;true&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/3&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;.vc_custom_1705074076759{padding-bottom: 20px !important;}&#8221;]\n<h5 class=\"ai-optimize-105\"><strong><b>What happens when two people invent the same product and apply for a patent simultaneously?<\/b><\/strong><\/h5>\n<p class=\"ai-optimize-106\">[\/vc_column_text][vc_column_text]In most jurisdictions, including the US, the patent is granted to the first person who filed the application. This is known as the first-to-file system.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; top_padding=&#8221;3%&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;padding-4-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;right&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; centered_text=&#8221;true&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/3&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;.vc_custom_1705074194042{padding-bottom: 20px !important;}&#8221;]\n<h5 class=\"ai-optimize-107\"><strong><b>Is a patent rejected in the EU but granted elsewhere still worthy?<\/b><\/strong><\/h5>\n<p class=\"ai-optimize-108\">[\/vc_column_text][vc_column_text]The worthiness of a patent depends on various factors. If rejected in the EU but granted in other countries, it holds value in those jurisdictions. However, rejection in the EU due to unpatentable subject matter, like certain surgical methods, limits its protection. Prior art and other factors may also affect the granted patent&#8217;s scope and enforceability.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=&#8221;padding-4-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;right&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; centered_text=&#8221;true&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/3&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;.vc_custom_1705074211967{padding-bottom: 20px !important;}&#8221;]\n<h5 class=\"ai-optimize-109\"><strong><b>Are publicly listed company names automatically protected as trademarks?<\/b><\/strong><\/h5>\n<p class=\"ai-optimize-110\">[\/vc_column_text][vc_column_text]No, public listing doesn&#8217;t automatically protect company names as trademarks. Separate trademark registration is recommended, along with registering the associated domain name, to prevent misuse.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=&#8221;padding-4-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;right&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; centered_text=&#8221;true&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/3&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;.vc_custom_1705074231922{padding-bottom: 20px !important;}&#8221;]\n<h5 class=\"ai-optimize-111\"><strong><b>How can we navigate ongoing\/upcoming regulations like MDR in Switzerland?<\/b><\/strong><\/h5>\n<p class=\"ai-optimize-112\">[\/vc_column_text][vc_column_text]It requires attention and proactive measures. Staying informed, seeking legal advice and ensuring compliance are crucial for smooth transitions and adherence to regulations like MDR.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; id=&#8221;talk-to-us&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221; 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bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;padding-14-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;padding-4-percent&#8221; column_padding_position=&#8221;left-right&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; font_color=&#8221;#ffffff&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in-from-bottom&#8221; animation_easing=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;20&#8243;][nectar_single_testimonial testimonial_style=&#8221;bold&#8221; image=&#8221;708&#8243; text_color=&#8221;#ffffff&#8221; color=&#8221;Extra-Color-2&#8243; quote=&#8221;For quick answers to complex but important strategic questions on IP or any other topic relevant to startups, take advantage of our Venture Mentoring program and gain quick access to the expertise of the Basel Area startup ecosystem.<br \/>\nFor example, let our renowned partners Rentsch &amp; Partner and WalderWyss prepare a patentability analysis or a shareholders&#8217; agreement specifically for your project, free of charge.<br \/>\nWe look forward to hearing from you.&#8221; name=&#8221;Adrian Sprenger&#8221; subtitle=&#8221;Manager Entrepreneurship at Basel Area Business &amp; Innovation&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=&#8221;padding-4-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;left-right&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color=&#8221;#f9f9f9&#8243; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; 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